Options Media Group Holdings, Inc. (OTC:OPMG) is up 17% at $0.0270 with an intraday high of $0.0320 following news that its subsidiary, PhoneGuard, is moving into revenue production stage with hybrid software sales and advertising business model. Sales of PhoneGuard products will be targeted at teenagers, parents and enterprises.
The new PhoneGuard.com site is up and allows customers to download and purchase any product. The website also features a message from pop-superstar Justin Bieber who says, “There are too many lives lost to such a preventable issue like texting and driving. This is a cause that’s really important to me, and I know affects a lot of my fans. That’s why I decided to work with PhoneGuard, because we share the same vision and goal. It’s simple: text responsibly.”
The company unveiled their pricing structure today as well, with the teen-oriented product priced at a one-time payment of $0.99. There are two separate versions targeted at parents, one is $4.99 and the other is $19.99.
Scott Frohman, CEO of PhoneGuard, had this to say about his product, “Over the past few months, we have been hard at work developing one of the most robust personal safety and responsible texting platforms. Our previous corporate roots were in mobile and cell phone advertising and we plan to capitalize on this previous experience in order to launch our hybrid strategy that will produce revenue as we gain customer downloads and as we provide useful advertising services targeted at this new customer base. By keeping our prices at an attractive level and capitalizing on our celebrity endorsement, we believe we can drive a tremendous amount of traffic to our site and generate a significant number of downloads, which are highly valuable from an advertising perspective. We have already developed a strong back office platform through our previous investments at Options Media Group and we plan to use this platform to provide the advertising integration that is required. This is a proven model that has produced strong results for many online-oriented software companies and is one where we believe we can also be highly successful.”
About PhoneGuard Inc.
PhoneGuard, Inc. is a subsidiary of Options Media Group Holdings, Inc. and is a provider of mobile applications software that allows people to use their cell and smartphones in a safe manner.
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